As the smartphone layout would work on a smaller device I have made a mock up to see how it would turn out. I think that it looks professional and that the pages work well in this format while keeping a constant aesthetic between the formats.
Website Mock-up
Here I have created a mock-up of one of my website pages to see how it would work in context. By reflecting on this, I think that most of the pages within my website look professional and work for the target audience. The interactivity also shows throughout this mock-up as you can see how it would work, plus it looks visually interesting and catches your attention. I am happy with the overall outcome, though in retrospect I would like to have created a quick animation to display how the navigation works; however, I think that I have conveyed this clearly and the website has still fulfilled the brief as well as my own personal targets of making it professional with a consistent aesthetic.
Book: In Context
As one of my final typography designs I have used the hand written direction and used the traditional elements to make the book of Jane Eyre. This mock up shows the typography in context, using the simplistic colour schemes of a range of artists that I have researched, as I feel that this reflects the genre and is suitable for the title of the book. I’m happy with the outcome of this because it reflects the hand-drawn style that I wanted to achieve, but also by editing it on Photoshop it has made it more defined than I could create on paper- therefore, working better in the digital format.
Mock-up: Business
This Mock-up was made in the style of stationary that could be used for a business. As I had created the whole alphabet as a serif font previously so I chose to use it for a Lawyers firm. I think that this is suitable because it looks professional and serifs are generally used for this area of business because it is taken more seriously. I used this in conjunction with a black, white and grey colour scheme because I liked the aesthetic of this and I works well to juxtapose the typography off of the products.
On some of the stationary I used the H as a branding element and I think that this works well together with the other products because of the colour scheme and the boldness of the design. The problem that I have encountered, though, is that the Harpers logo isn’t easily readable because of the thinness of some of the lines in the typography. Therefore, for my final piece I am going to develop this so that it is is more readable, yet still keeping the serif font and colour scheme.
Mock-up: Paper Bag
This is the first of many mock-ups that I have done. I wanted to use the design in context for a product that people use in every day situations. I chose these designs on there because I think that they make the bag eye-catching, and with both of the styles of typography they represent the company/ the design works well for this situation.
The coffee logo idea developed from the use of shapes and patterns within the typography because of how Laura Meseguer and Tim Fishlock use geometric patterns and simplistic yet subtle designs to emphasise the nature of the typography. The circle works well in this instance because of the boldness of the letters and the contrast of the black on the bag. These designs aren’t my favourite or final because I feel like they could be expanded to represent a company better, as I don’t think the typography is perfect. Yet, as a mock up I think they are successful and it is a starting point in which I can develop from.
