Tag: Infographic

Here on the infographic I have made some slight changes to the design to improve the overall professional look of it all. I developed the centre core of the ‘Inner core’ of the Earth as this was too similar to the actual colour of the Earth and, therefore, didn’t stand out against it. I made this slightly brighter, and by doing this it makes it stand out more and juxtapose the harmonious colour scheme that runs throughout the individual layers. I further changed the borders on the lighter facts. This was due to the fact of them being small and too close to the text, so by making them larger it would make it more easily readable.

One factor I realised that wasn’t making it professional was the text itself. Some of the facts had spelling mistakes or grammar mistakes, meaning I went through them all and corrected this, along with placing apostrophes where appropriate and making sure the flow and readability was right so that it was suitable for the target audience.

The first version displays the infographic when I had finished adding all of the facts and figures about the Earth. I arranged them as to all work together, and similarly with the colour choices which are used. Reflecting back on it I like the busyness of it all and how different facts make your attention jump around the poster. Though I had realised that some of the text wasn’t readable because of the stars in the background. I went back and changed this, making sure everything was readable and nothing overlapped on the infographic.

The second version is my final infographic which has been refined to make everything readable. I am happy with the overall outcome of this because it matches the same design from the website and smartphone application which I think works well, as well as it working as it’s own entity. The capitalisation of the typography makes it all bold and, essentially, works for the target audience as this will appeal to them. In retrospect I could have added a few more facts in the blank spaces or added a little bit more colour to appeal to the younger end of the target audience, though I feel this would have made the infographic too busy and ruin the aesthetic as well as not linking with the other platforms.

The visualisation of facts and information was going to be distributed across the whole of the infographic to make it all eye-catching. My research of earth focused on facts which were directly associated with the Earth, looking towards the direction of the human facts and how we have had an influence on the Earth. This led me to create the visual of the spaceship which is drifting through space. I wanted to incorporate the information within these shapes as to interestingly display the facts, and how I have composed them I feel that it works very well. The fact within the ‘space trail’ is easily readable, and by using the same type of visual on the other side of the infographic it continues the design throughout and I think it represents them well.

For the spaceship I have chosen a simplistic outline of white so that it matches the rest of the design and creates an interesting aesthetic. I love the outcome of this because it doesn’t draw away from any of the components on the infographic, yet it works as an individual piece too. I positioned it towards the moon to reflect the moon landing facts that are also underneath the moon. I am happy with the overall layout of it so far because of the readability of all of the elements, plus it is suitable for the target audience of 11-21.

Here I have developed it further to combine even more facts into the visuals. In the bottom left hand corner I wanted to display a fact similar to the population one that is in the top right hand corner in order to create an element of reflectivity. I think this works because of the boldness of the trees which, similarly, there are seven to both work together. The vector based designs which are made out of bold shapes continues through to the element facts which make up the Earth. I tried displaying these with only a grey background on the circles, though this didn’t work. Therefore, I used the two colours of the Earth to reflect the circularness of the facts and this also makes them more vibrant and engaging, which I feel work for the infographic. By having these distributed across the whole composition it creatively displays the information, essentially working to compellingly grab the audience’s attention.

Once I had done my research into the interesting facts which were suitable for the infographic I began to make the imagery for it. I discovered that there were quite a lot to do with the moon too as I was researching, hence why I have added it into the infographic. I think that this works really well with the second earth because the variation of sizes of the planets juxtapose each other and therefore create a mini perspective in conjunction with the background. I have used the same greys in which I have used on the desktop and smartphone website to continue the continuity between designs, and I also feel that this works really well because of the iconic-ness surrounding the moon.

After finishing the layers on the earth and arranging them so that they were as accurately sized as possible, I added the labels onto them. This was in the same type face of the Earth typography because it is suitable and also the sans-serif is easier to read rather than a serif. I organised them into their layers with them all arranged on a slight slant, but so that it was still readable, to make the infographic look less like a grid layout, which I think is suitable, once again, for my target audience of 11-21 year olds.

In addition to the previous elements that I have gradually been creating I have also looked into similar layouts and how to display the information. The imagery, I feel, is the most important element in the infographic therefore I want it to look visually interesting and make the audiences eyes jump around the image to discover interesting facts about the planet.

Due to this, I began to draw on the lines between the moon and the Earth, as well as the size guide below the moon to show distinction between the objects as well as displaying the information creatively. I used a smaller type face on this, though sticking with the sans-serif, as I didn’t feel the information was as important as the other facts that I am going to display. Furthermore, this smaller typography works well because it further develops the perspective and it divides up the infographic so that everything isn’t the same size to make it more visually interesting. The usage of black against white was a purposely chosen colour scheme because of the readability that it presents, along with the link to the space background. I love how everything so far has it’s own place and I feel like the infographic is beginning to come together.

The development above denotes my addition of some of the imagery that I have began to create. The astronaut figure was hard to create and it took a bit of time to get it right so that he stood out from the background and actually looked like a human figure. I used the same colour scheme within his suit as to continue the aesthetic of the overall design. I am happy with the outcome of this along with the figures in the top right hand corner as I feel they work with the design and the boldness of the silhouettes stand out against the dark background.

Beside the centred Earth I have made a sequence of lines that wrap around in a circle- coming from the direction of the Earth. I have done this as I want it to be almost like a trail from a rocket. Inside the circle, as you can see, I will display facts about the space missions that have been sent from earth, keeping to the short and memorable facts to engage the audience and to keep the infographic as little text heavy as possible. Overall, I am happy on reflection on how the infographic is coming along and I think that it could be my favourite piece of the package so far because of the several components which work harmoniously together.