Hand drawn – Jamie Hammond

January 21, 2016Jamie Hammond 1 Comment

Branding type: A Start

As I have chosen the ‘High Seas Ink’ brief to create a brand and identity on I have begun to play around with a few ideas. From looking at Jessica Hische, I wanted to have a go at creating a design solely based around typography. This would be just the simple black and white to start off with to get the basis of the design which will, therefore, allow me to progress into other ideas.

I didn’t have any thought to how I wanted this design to look, so when I was sketching it out I followed the flow of the letters which led me to this composition. The composition works in this instance, and it will allow me to find out which style of typography works the best for this brief as well as giving me further ideas for the future. When it comes to designing the logo, I am more likely to follow the appealing and corporate designs which include more shapes so that the logo is eye-catching and easily recognisable for the company and young (ish) target audience.

I then made the design bolder to see what it would look like complete. I like how this looks, and the simplicity of the colours works well for the company. Moreover, I have decided that a hand-drawn typography will work best for the tattoo parlour as tattoo’s are always produced by hand, and I think that this approach will represent the brand more effectively.

To finish the mock-up logo type I chose to put a shadow on the type which I think makes it stand out more. As well as this, I have put three waves on the letter K as the type was slightly boring (and still is, despite it being eye-catching!) and I think the visuals help it. I am going to explore the waves more in further designs as well as other hand written types, looking more in the direction of logo designs so that I can produce a professional outcome. The wave motifs link with the “High Seas’ in the name of the brand, therefore, I think that this is suitable for the brand and it could work quite well to create a bold and vibrant design that is suitable for the company.

November 3, 2015Jamie Hammond No Comments

Final Typefaces

I have chosen these three type faces as my final designs as I think they look the most professional. They all combine the individual elements that I have researched and developed in the different styles to portray the conventions of typography.

November 2, 2015Jamie Hammond No Comments

Book: In Context

As one of my final typography designs I have used the hand written direction and used the traditional elements to make the book of Jane Eyre. This mock up shows the typography in context, using the simplistic colour schemes of a range of artists that I have researched, as I feel that this reflects the genre and is suitable for the title of the book. I’m happy with the outcome of this because it reflects the hand-drawn style that I wanted to achieve, but also by editing it on Photoshop it has made it more defined than I could create on paper- therefore, working better in the digital format.

October 21, 2015Jamie Hammond No Comments

Mock-up: Paper Bag

This is the first of many mock-ups that I have done. I wanted to use the design in context for a product that people use in every day situations. I chose these designs on there because I think that they make the bag eye-catching, and with both of the styles of typography they represent the company/ the design works well for this situation.

The coffee logo idea developed from the use of shapes and patterns within the typography because of how Laura Meseguer and Tim Fishlock use geometric patterns and simplistic yet subtle designs to emphasise the nature of the typography. The circle works well in this instance because of the boldness of the letters and the contrast of the black on the bag. These designs aren’t my favourite or final because I feel like they could be expanded to represent a company better, as I don’t think the typography is perfect. Yet, as a mock up I think they are successful and it is a starting point in which I can develop from.

October 15, 2015Jamie Hammond No Comments

Type Face Experiments

This style of letters that I have created I decided to go with a smaller scale. To draw them I continued to use the grid method but I used the width of 1cm and the height staying the same at 3cms. I liked how this turned out, because the curves were easier to draw, meaning that they look more accurate and the curvature is less obvious. By having this smaller scale it makes the type face thinner, therefore the overall aesthetic is completely different. I like this though because I think it is different and would suit some of the packaging that I am wanting to design.

Underneath the original type face I repeat it, although this time I added an almost serif style design to the letters so that it would change again. The variation of thicknesses is interesting, and I like how there is focal points on every letter. This style also makes it bolder and easier to read; though the style is restricted to particular products and genres because of the serif look, yet I have learnt a lot by developing this style and I do think I will be able to use it in one of my final six letters.