With the editorial that I produced and the monochrome colour palette that I developed, I decided to move onto other products that could be used for the tattoo brand and began to make a brochure. I knew that I wanted the brochure to be landscape and fold twice (essentially having three segments on the brochure).
Because of the distinct boldness surrounding the almost-black and white within the palette I knew that this was the obvious choice to have while progressing into the design. I divided the three segments into white-black-white so that each one would juxtapose against each other while making it interesting for the teenage target audience. The simplicity of this colour palette allowed me to experiement with these two tones and I love how this design looks (as well s links to the previous designs of the other platforms to create synergy) because it is eye-catching and fits the brief of the tattoo parlour, while being quite contemporary and modern which will appeal to the demographic. I could add a slight hint of the blue within this design, however, for this format I don’t think that it will work because the black and white is so powerful and distinctive within the layout of the brochure.
On the opposite side of the page I will have the colours the opposite way around. This will make it less repetitive and I think it works well and creates an equal divide between the two colours so that the design is continuous. I’m not sure what content I will have on the reverse side of the brochure, but I now that it will be minimal and have as little as possible with eye-catching designs so that it appeals to the audience and develops the brand’s identity.
As part of the development I decided to make the logo of the brand larger so that it overfills the page. This decision was made because I didn’t think the small logo worked, although was recognisable; but by having it in this composition it is still recognisable as the brand and it suites the style of the design better. The logo is still centred and follows the monochrome palette which is in-keeping with the style, and with the shadow which is on the logo divides the panels- although these will be folded so I don’t think it makes a big difference. I’m happy with how this format and platform of marketing has worked and I think it an appropriate method for the brand to distribute. Now, I will continue to design the brochure and finalise the design on the remaining panels.
