Project 1 – Page 4 – Jamie Hammond

October 15, 2015Jamie Hammond

Book Cover Inspirations

For one of my six typography styles I have decided to make it for a book cover, focusing on the covers which use type as the main focus of the design. I researched into styles that all differ from each other, using different techniques to portray the genre and story of the book. By doing this I have found out that the majority of them use simplistic and subtle styles that incorporate colour schemes that emphasise the the type.

I love how all of the type faces on every book jump out from the cover in different ways, whether it’s with perspective or juxtaposition of colours. This has inspired me to experiment with different styles too to see which one works best for my book cover. On the first one, by using only three main colours this distributes up the negative space and, therefore, works in harmony with the typography to make it visually interesting. The one that I am most inspired by is the ‘Went the day well.’ The shadows with the bold sans-serif typography jumps out and caught my eye, and I love how it seems like a paper cut which has been placed over the top of the cover. I will try to experiment with this idea, using both overlaying and paper cuts to see which works the best.

October 14, 2015Jamie Hammond

Type Experiments

These are some of the different styles that I have had a go at to experiment with the typography brief.

The first one I looked at shadows and perspective to see if this would change the dynamic of the type. To begin with I drew out the normal typography with the grid method to achieve an accurate outline. Then I developed the grid to fit the shadows so that they would all be equal. I’m happy with the outcome of this because I like how the outlines are still visible, and all of them beside each other seem to work well. I don’t think I will take this design further because it wouldn’t fit any of the deigns that I’m wanting to produce, yet I’m glad that I tried it out because I think it was successful.

The second one was a quick sketch so the letters aren’t as equal. but they still stand out as much of the others. I decided to change it from the original outline and develop it to have almost half of it filled in. I don’t think that this looks as good as some of my other designs, but it is still bold and catches the eye, yet it isn’t suitable for any product.

The third one is my personal favourite. For this I did three separate type faces and took the inspiration of the circles to wrap them all around. These worked well together, but then I decided to develop it further by paper cutting it out so that I could experiment with backgrounds and perspective. I like the paper cut style, and I think that it has a rawness to it. I will continue using this style because I enjoy doing it and it all looks aesthetically pleasing. This style could possibly be used on a book cover or packaging and I think it would work well in a range of genres.

October 14, 2015Jamie Hammond

Layout Experiment

Here I have taken famous quotes from movies or famous authors and transformed them with typography. I wanted to try restricting myself to a small space, so I decided to draw a circle and only draw the type within it so that I could play around with different compositions and layouts, along with letter size and style.

I’m pleased with how they’ve turned out because I wasn’t sure how they would look with the small space. The aspect that I love the most is the style of typography that I chose. I was originally going to do a thick sans-serif which I feel would overpower the design in the circle, so I chose a sans-serif that is thin but has elements of a serif. This works well in the circle because it makes the words more readable, and I love how it makes all of the elements contrast against each other to make it look interesting.

October 14, 2015Jamie Hammond

More Type

Instead of focusing all on sans-serif fonts I had a go at doing the alphabet in a serif font to learn the differences. I enjoyed drawing these more as there were more elements to it and I like the variety of thicknesses on each letter. I used the grid method to draw them again, using the same 2cm width and 3cm height. I feel like these turned out neater and more precise than the other sets due to the style.

Typgo2

These are some quick words that I messed around with in Photoshop. Firstly, I made the word ‘typography’ with all the same sized letters to see how the type would work when it’s arranged in actual words. I think went on to change the sizes of the font so that it wasn’t even and to change the style of it. I like how this turned out because the individuality of the letters reminds me of David Carson, but the typography still works well together but it has an extra element to it. This typography could be used on something such as a business card or product packaging, using a simple colour scheme so that the thin letters are still easily readable.

October 13, 2015Jamie Hammond

Laura Meseguer

Laura Meseguer works in a digital format creating typography with lines and symmetry. I like this style because it’s a subtle approach and the way that she displays them makes the type faces look detailed and stand out. The aspect that I like the most is how she has incorporated the lines and patterns within the typography. This gives a 3D edge to it and it makes the patterns and lines that she has drawn to create the 3D aspect even more effective. I am going to have a go at this style, mainly using just the outlines and simple patterns within.