Project 1 – Page 2 – Jamie Hammond

October 21, 2015Jamie Hammond

Mock-up: Business

This Mock-up was made in the style of stationary that could be used for a business. As I had created the whole alphabet as a serif font previously so I chose to use it for a Lawyers firm. I think that this is suitable because it looks professional and serifs are generally used for this area of business because it is taken more seriously. I used this in conjunction with a black, white and grey colour scheme because I liked the aesthetic of this and I works well to juxtapose the typography off of the products.

On some of the stationary I used the H as a branding element and I think that this works well together with the other products because of the colour scheme and the boldness of the design. The problem that I have encountered, though, is that the Harpers logo isn’t easily readable because of the thinness of some of the lines in the typography. Therefore, for my final piece I am going to develop this so that it is is more readable, yet still keeping the serif font and colour scheme.

October 21, 2015Jamie Hammond

Mock-up: Paper Bag

This is the first of many mock-ups that I have done. I wanted to use the design in context for a product that people use in every day situations. I chose these designs on there because I think that they make the bag eye-catching, and with both of the styles of typography they represent the company/ the design works well for this situation.

The coffee logo idea developed from the use of shapes and patterns within the typography because of how Laura Meseguer and Tim Fishlock use geometric patterns and simplistic yet subtle designs to emphasise the nature of the typography. The circle works well in this instance because of the boldness of the letters and the contrast of the black on the bag. These designs aren’t my favourite or final because I feel like they could be expanded to represent a company better, as I don’t think the typography is perfect. Yet, as a mock up I think they are successful and it is a starting point in which I can develop from.

October 21, 2015Jamie Hammond

Tim Fishlock

I discovered Tom Fishlock as I was searching for geometric styled typographies. Once I delved into to his work further I soon found the different styles and experiments that he does. I really liked this because he uses ordinary objects, such a chairs, to create these letters by using the perspective and angle to show this. Furthermore, with his geometric styled designs I love the way that he uses the basic shapes, such as circles and triangles, to form the basis of these. The overlaying and variation in opacities makes the typographies more eye-catching and, therefore, I like the way these letters come across when used as a type face.

My favourite element is the approach when creating these typographies. The simplicity of colour schemes and distinction of shapes emphasises each individual letter, and I think it makes the font appearance more aesthetically pleasing. In addition, his other experiments are also inspiring because of the range of techniques that he has used. The paper folding one is interesting because of the continuing of geometric patterns but within a physical form. Yet, with the chairs it is focused on the perspective and juxtaposition of colours to aid the type to jump out of the screen. Overall, I think that all of his designs are inspiring and I will experiment further with the geometric direction in conjunction with the paper element.

http://www.timfishlock.com/

October 21, 2015Jamie Hammond

Paper cut typography

By researching into Mia Pearlman and her paper cuts I was inspired to have a go at this in a typography style. I was unsure how to do this because all of her artwork is 3d and they cover large spaces. So, I used her techniques of drawing the directions within the outline of the typography and then cutting them out so that it flowed and followed a pattern, but in a more simplistic way.

I like the outcome of these because the cuts are noticeable and bold, yet they don’t overpower the type. I had a go at two different styles on both of the letters, using Pearlman’s techniques in each to see which one would work best. The first one was solely paper cuts running in a style that emphasised the curves of the letter R. In the second image I have attempted to used her contrast of black and white the way that she draws some of the cuts onto the paper to juxtapose them against each other in order to make it seem more dramatic. Although, in this instance I feel that it doesn’t work as well because they look slightly random. Maybe this could work better in a 3D form along with different backgrounds.

These are the same paper cutouts but photographed on different backgrounds. Instead of using white on white I used a striped background so that it would contrast the cuts and hopefully create more of a shadow. I prefer this outcome as the outline of the individual letters make them easier to read, which I feel improves the overall appearance and aesthetic.

October 20, 2015Jamie Hammond

Shadow Typography

From my research I was inspired by artists and the different techniques that there are to create typography. I wanted to try something new out, and from looking at existing book covers I saw how some people created shadows with cutouts. From the cutouts I have changed this, by having a style that only cuts out half of the letter so that it creates shadows/is folded for the other half.

I find this style interesting because it doesn’t look like a typical typography. The cutout part is my favourite, because even without the shadows in the image the type looks interesting and has depth. Furthermore, the 3D element would look interesting on a book cover and I would like to develop this further so that it can be used on something. The shadow element, too, is intriguing because it adds another element to the typography. I love this because it stands out in many ways and follows the monochrome theme that I am interested in along with the paper cuts which could work on many styles of packaging and book covers.