I have chosen these three type faces as my final designs as I think they look the most professional. They all combine the individual elements that I have researched and developed in the different styles to portray the conventions of typography.
Book: In Context
As one of my final typography designs I have used the hand written direction and used the traditional elements to make the book of Jane Eyre. This mock up shows the typography in context, using the simplistic colour schemes of a range of artists that I have researched, as I feel that this reflects the genre and is suitable for the title of the book. I’m happy with the outcome of this because it reflects the hand-drawn style that I wanted to achieve, but also by editing it on Photoshop it has made it more defined than I could create on paper- therefore, working better in the digital format.
Digital development
This is a type experimentation that I have done using the influence from the hand drawn Great Gatsby typography. I liked the aesthetic of the hand drawn one, and when I was making this one it allowed me to be more accurate with the lines, while adding a slight twist on an ordinary font. The uniformity of all of the letters work well beside each other and I like how some of the lines overhang to create this old fashioned look, almost as if it was a serif font. So far this is one of my favourite experiments that I have done because it would be suitable for a lot of products and packaging, plus it is the most professional outcome too.
Geometric Typography
Inspired by Tim Fishlock, I have created a typography in a geometric style using bold shapes and colours. I wanted to take this direction as the majority of my current designs have been hand drawn and I wanted to explore the digital element. By looking at this typography I was inspired to create the typography in a modernist type, with distinct geometric shapes that make up the letters while it still having an aspect of simplicity. I chose a simple colour scheme to reflect this, along with only using rectangles, circles and triangles to make up to individual letters so that they don’t follow conventional lines and directions of letters. I’m pleased with how these have turned out because I think that they look professional. Therefore, I will continue developing this font into the whole alphabet and possibly vectors too so that it can be used as a real type face.