Jamie Hammond – Page 32

October 14, 2015Jamie Hammond

David Carson

I have decided to research into David Carson as I’m interested in the way he displays his typographies and how they always look energetic and grab your eye all around the surface area. Most of the fonts he uses are sans-serifs, though to add contrast and juxtapose these he mixes them with serifs by overlaying and creating an interesting composition that catches the audiences attention. I think this style works on posters and other forms of advertisement, though it probably wouldn’t work on packaging as it would be distracting and hard to read.

I’m also interested in how he uses simplistic colours to set the letters against each other subtly. The colours add definition to the composition and layout, while they are still the key focus of each graphic design which works extremely well in all of these instances. I will try to experiment with this type of idea to see if I can produce something in Carson’s style.

October 14, 2015Jamie Hammond

Layout Experiment

Here I have taken famous quotes from movies or famous authors and transformed them with typography. I wanted to try restricting myself to a small space, so I decided to draw a circle and only draw the type within it so that I could play around with different compositions and layouts, along with letter size and style.

I’m pleased with how they’ve turned out because I wasn’t sure how they would look with the small space. The aspect that I love the most is the style of typography that I chose. I was originally going to do a thick sans-serif which I feel would overpower the design in the circle, so I chose a sans-serif that is thin but has elements of a serif. This works well in the circle because it makes the words more readable, and I love how it makes all of the elements contrast against each other to make it look interesting.

October 14, 2015Jamie Hammond

More Type

Instead of focusing all on sans-serif fonts I had a go at doing the alphabet in a serif font to learn the differences. I enjoyed drawing these more as there were more elements to it and I like the variety of thicknesses on each letter. I used the grid method to draw them again, using the same 2cm width and 3cm height. I feel like these turned out neater and more precise than the other sets due to the style.

Typgo2

These are some quick words that I messed around with in Photoshop. Firstly, I made the word ‘typography’ with all the same sized letters to see how the type would work when it’s arranged in actual words. I think went on to change the sizes of the font so that it wasn’t even and to change the style of it. I like how this turned out because the individuality of the letters reminds me of David Carson, but the typography still works well together but it has an extra element to it. This typography could be used on something such as a business card or product packaging, using a simple colour scheme so that the thin letters are still easily readable.

October 13, 2015Jamie Hammond

Laura Meseguer

Laura Meseguer works in a digital format creating typography with lines and symmetry. I like this style because it’s a subtle approach and the way that she displays them makes the type faces look detailed and stand out. The aspect that I like the most is how she has incorporated the lines and patterns within the typography. This gives a 3D edge to it and it makes the patterns and lines that she has drawn to create the 3D aspect even more effective. I am going to have a go at this style, mainly using just the outlines and simple patterns within.

October 13, 2015Jamie Hammond

Sean McCabe

Sean McCabe is a calligrapher, hand lettering artist and type designer. He hand draws every single one of his typographies, inspired by the nature of the hand drawn and how it can almost look computer generated. I have looked at him as most of my typographies so far have been hand created and I have tried using the grid method to make them precise and accurate. This style really inspires me, and along with all of the hand drawn styles I love how he combines many styles of type to create one piece. Here I have had a go at one of his pieces to see how it would look like by using his technique.