Richard Perez is an illustrator who uses the bold, almost-childish designs which are simplistic and bold in his work. His designs are eye-catching with the style and take on design, which I like. The bold shapes and lines that he uses could work for the simplistic look that I want to go for, as I think that minimalism would be appropriate for the target audience as they are going to be younger so, therefore, this will appeal more to them.
I also like the way he creates the shapes with bold lines and contrast. The amount of colours he uses in his illustrations aren’t something that I will use as I think that there are too many for a branding design, though some of his more simpler designs that use three or two colours work extremely well when it comes to the boldness of them. I think that, as I am going for the tattoo company brief, these drawings could create a nice aesthetic on the letterheads or website. However, I imagine a tattoo parlour (stereotypically) more rough and vintage, and not following the typical directions of corporate design. Therefore, by looking at Richard Perez I have gathered a few ideas on how to create the designs and one approach I could take, though I will alter it further to be more appealing to my target market.
One element, however, that I am inspired by and I like the aesthetic of is the geometric type. I think that this is bold and visual, which could be suitable for a tattoo brand. Nonetheless, when I think about tattoos I think of hand-drawn and unique, with an element of human-produced to it and less digital; moreover, I think that this approach could work better to develop it into a digital design that is professional for the brand. I have gained a lot of inspiration from Richard Perez, despite his style being extremely different to the one that I think I will experiment with in the weeks to come.
Images sourced from Richard Perez’s website: http://www.skinnyships.com/