As I had refined the website with a new composition and colour palette, I got to play around with the juxtaposition of colours and the layout which has a dramatic effect on the target audience. I have stayed in line with the grid method, although using a variation of squares and rectangles with different sizes to continue to keep it interesting. The major adjustment was the monochrome colour palette. I think that this was what made the website successful this time around, and is extremely good at appealing to the audience because of the aesthetic, while being recognisable for the tattoo industry.
The above design solely stays to a full monochrome colour palette. I really like this because even though the colours are similar, and could be perceived as ‘boring’, the design is bold and eye-catching enough to grab the audience’s attention. In retrospect, the lack of colour or variation of colour may make it less recognisable as a brand; therefore, I think a subtle hint of colour could work extremely well for the identity.
This led me onto incorporating a subtle hint of blue within the page of the website to see how it would affect the overall aesthetic. The colour was influenced from the nautical theme, which links to the octopus as well as the brand name; plus I think that the hints of blue worked in the previous designs. I am happy with this final variation of the website because it looks professional, and by developing it further with a consistent colour palette that is appropriate for the identity of the brand, while still incorporating a little hint of colour, is perfect for this brand which is looking to expand nationwide. This also sets a strong foundation for further products and branding that I will create for the brand because of the identifiable logo and bold colour scheme.