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Colour Palette

The colour palette for High Seas Ink has varied throughout the several versions that I have produced, but now that I have a strong visual identity I can finalise the colour scheme in order to create synergy through all products and platforms.

ColourPalette

The majority of the identity of the brand consists of three main colours; white, grey and dark grey. I chose the dark grey as the background/dominant colour as this makes the juxtaposition against the other shades bolder- and it almost looks like black. I tried it with black as the main colour but I didn’t like how overpowering it was. Therefore, the dark grey is a little subtler and continues to work for the aesthetic of the brand to appeal to the large age range of the target audience.

Alongside the grey and white the dark grey is perfect for the colour palette. The monotone colours will work across all platforms and it is also appropriate for the identity of the tattoo brand. As I have mixed in the subtle hint of blue within the brand, I think it separates all of the three monotone tones even more and, thus, I think it is a brilliant colour scheme for the brand. Also, because there isn’t a lot of blue on the website, or any future platforms, it focuses on the main colours of the brand while still being exciting for the target audience.

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Identity: Final Website

As I had refined the website with a new composition and colour palette, I got to play around with the juxtaposition of colours and the layout which has a dramatic effect on the target audience. I have stayed in line with the grid method, although using a variation of squares and rectangles with different sizes to continue to keep it interesting. The major adjustment was the monochrome colour palette. I think that this was what made the website successful this time around, and is extremely good at appealing to the audience because of the aesthetic, while being recognisable for the tattoo industry.

WebBranding13

The above design solely stays to a full monochrome colour palette. I really like this because even though the colours are similar, and could be perceived as ‘boring’, the design is bold and eye-catching enough to grab the audience’s attention. In retrospect, the lack of colour or variation of colour may make it less recognisable as a brand; therefore, I think a subtle hint of colour could work extremely well for the identity.

WebBranding14

This led me onto incorporating a subtle hint of blue within the page of the website to see how it would affect the overall aesthetic. The colour was influenced from the nautical theme, which links to the octopus as well as the brand name; plus I think that the hints of blue worked in the previous designs. I am happy with this final variation of the website because it looks professional, and by developing it further with a consistent colour palette that is appropriate for the identity of the brand, while still incorporating a little hint of colour, is perfect for this brand which is looking to expand nationwide. This also sets a strong foundation for further products and branding that I will create for the brand because of the identifiable logo and bold colour scheme.