I decided to start the website again from scratch as I wasn’t happy with the previous design. I wanted to use the same elements for the navigation bar because I thought these worked well alongside the logo, as well as it being bold and readable. However, on the previous designs the buttons were underneath the logo in order to make room for the tentacles of the octopus at the side of the header.
By scrapping this idea it creates more room for the actual content of the website, as well as it being more uniform and organised in a composition that fits well for the brand. This simplistic layout was inspired by some other websites that I have researched; for example ‘hipster’ websites as these are the target audience and it will more likely appeal to them if I follow a similar approach with my own website for the brand.
Continually, I changed the colour palette of the website altogether. The blue and oranges weren’t working, whether it was too bright or distracting, so I decided upon having a monochrome colour scheme. I think this will work better with all of the different parts of the website, as well as it being distinctive in creating a recognisable identity for the brand.
The next stage of development that I took was to have a distinctive composition to base the content around. To do this I began by slightly altering the background colours to contrast and juxtapose against each other. This led me onto changing the header white, which I think works extremely well. It jumps out from the main bulk of the page, while still being bold and eye-catching; plus easily readable and recognisable for the logo.
The grey on the main page, then, was already juxtaposed against this white in order for me to create the box within it. I used a light grey for this as with a darker shade it overpowered the design and I don’t think that it worked. I’m really happy with how this version of my website for the brand is turning out because the colour palette is aesthetically pleasing for the audience as well as it looking more professional in it’s approach.
Because this was the home page, I wanted to create a simplistic layout using the grid method that a lot of modern websites take. This displays information more concisely, as well as it having a bold design. What I liked about it was the lines within the composition, as these contrast against the curvy lines within the logo, yet because of the sharpness of both they complement each other. I stayed with the square theme within the website to allow the design to be uniform and smart, while retaining the ‘edginess’ of the tattoo brand. Looking at this now, I think that the design is too light and it doesn’t remind me of a tattoo brand; therefore, I will continue to develop it with existing websites in mind to make it appealable.