To develop the brand I continued working on the website. I liked how I started with this because it had a strong layout (yet simple, but that is suitable for the audience) and it caught your eye. I have worked on this by incorporating more of a design that could be transferable to other platforms. I wanted there to be a strong and apparent tattoo influence and link, so with this in mind, this is what I came up with.
As High Seas Ink is a tattoo brand that targets a contemporary, “hipster” audience I focused the visuals to capture the creativity and nature of the brand. Firstly, I didn’t like how the top corners were empty and plain- which are two things that tattoos do not represent. So I used the logo graphic for this and placed it in the corner, focusing on the tentacles to portray the ‘hand-drawn- nature of tattoos because it feels natural with the curves. I like how this jumps out from the page to create a bold design for the header, and I think that it sets it up nicely for the rest of the website.
As it was the home page and I had already stayed to the grid method with the navigation bar, I wanted the page to be a little bit more adventurous and creative. This led me to using solely visuals, and I arranged the ship wheels (still linking to the sea) in a clock/cog formation as I think that this looks interesting and is very engaging. For the other side of the page I am going to use other visuals, possibly some using text so that it is more informational, but continuing the theme and aesthetic. Moreover, less text will appeal to the target market as well as making it visually interesting.