After designing the logo, I have now gone on to making the many formats for the brand in order for it to establish itself (as said in the brief). I thought that the next stage should be a website as this is a large platform for a business and I think that it would give me scope to explore the colour palette of the brand as well as making an interesting composition with all of the elements that I have already made.
I wanted to follow the stereotypical grid layout for the website because I think that this would suit the young target audience. I have used a lighter shade of grey for the background as I think that this is bold and works for a consistent theme for the brand. The logo is centred at the top of it which I think works well in this instance.
The navigation bar which is underneath this is in a completely different style of typography; a sans-serif. I have chosen a sans-serif as this because it contrasts against the type of the logo, and when I have used the same font I don’t think that it worked because it made the logo stand out less. I developed this by separating each ‘button’ with the ship wheel graphic that is also featured in the logo. I really like how this has turned out because it has made a clear navigation for the page as well as a consistency for the identity of the brand.