For the start of the identity for the brand I wanted to start making products that the brand could use to market themselves. I have utilised the logo as the main feature of the design as this would be the recognisable element and make the brand become well known. I tried to go with the same colour palette to see how this would work out in a different formant.
I originally made the business cards in a grey background, but as the company had link to the ‘sea’ I thought that maybe a more subtle tone of blue could work as the basis of the background. On the one displayed above I don’t think that the darkness works for the company because of the contrast and darkness with the black. However, the composition with the slight black outline around the edge of the card works well and makes the design more defining, therefore, I will keep this is other designs because it is simple but works effectively.
On this later design I have used an even lighter shade of blue. I think that this works better as a background colour because of the juxtaposition of tones with the black. The tones of blue that I have used aren’t bright and only have a subtle element of colour to them which I think works well in this instance. I could have used bright colours to make the cards more defining and eye-catching, though as a subtler colour I think the designs are still successful. The development of the colour palette could expand to include this shade of blue and I think that this small amount of colour will be more effective on other products and formats for the brand to gather a consistent identity.
To continue the original colour palette of monochrome I have tried this in a grey background. I really like how this has turned out because of the boldness of the design. Whereas the blue background gives it something more, keeping it grey is consistent with the logo and I think that this would appeal to more people. Though, looking back at the other designs I do feel that the lighter blue design is the best one out of all three in this format. I will still use this shade of blue on other formats and designs, but not necessarily as the background colour as I don’t think that this will work on a website as much as a grey.