For the start of this third project we were given the choice of six companies that we could possibly create a branding package for. These were all very different and as it is the beginning I wanted to choose one where I could experiment in the project and try something new. The two main branding identities that I was thinking about doing was ‘High Seas Ink’ and ‘Le Barbe Magnifique.’
I think these two are more of the aesthetic that I normally go for, plus I have a few original concepts for both of them that I think I could explore further for this project. Although despite this, I would like to push myself so that I can develop my skills physically and digitally. Therefore, for this brief I am going to be using the ‘High Seas Ink’ company as I would like to hand draw some of these and create more vector-based imagery for the logo to make it more professional.
The next stage that I am going to do is audience research and existing brands of a similar identity so that I can create a realistic branding that suits this brief. I will also try to discover new artists and inspirations so that I can go for the corporate approach as well as doing a experimental design on the side to see which works best and which is most suitable. I think this would also give me a choice between them, as the different approach could end up working better than the more traditional one.