This is the first of many mock-ups that I have done. I wanted to use the design in context for a product that people use in every day situations. I chose these designs on there because I think that they make the bag eye-catching, and with both of the styles of typography they represent the company/ the design works well for this situation.
The coffee logo idea developed from the use of shapes and patterns within the typography because of how Laura Meseguer and Tim Fishlock use geometric patterns and simplistic yet subtle designs to emphasise the nature of the typography. The circle works well in this instance because of the boldness of the letters and the contrast of the black on the bag. These designs aren’t my favourite or final because I feel like they could be expanded to represent a company better, as I don’t think the typography is perfect. Yet, as a mock up I think they are successful and it is a starting point in which I can develop from.
