Type Face Experiments

Type7 copy

This style of letters that I have created I decided to go with a smaller scale. To draw them I continued to use the grid method but I used the width of 1cm and the height staying the same at 3cms. I liked how this turned out, because the curves were easier to draw, meaning that they look more accurate and the curvature is less obvious. By having this smaller scale it makes the type face thinner, therefore the overall aesthetic is completely different. I like this though because I think it is different and would suit some of the packaging that I am wanting to design.

Underneath the original type face I repeat it, although this time I added an almost serif style design to the letters so that it would change again. The variation of thicknesses is interesting, and I like how there is focal points on every letter. This style also makes it bolder and easier to read; though the style is restricted to particular products and genres because of the serif look, yet I have learnt a lot by developing this style and I do think I will be able to use it in one of my final six letters.

Book Cover Inspirations

For one of my six typography styles I have decided to make it for a book cover, focusing on the covers which use type as the main focus of the design. I researched into styles that all differ from each other, using different techniques to portray the genre and story of the book. By doing this I have found out that the majority of them use simplistic and subtle styles that incorporate colour schemes that emphasise the the type.

tumblr_mxsiplF9Lc1qgnue7o8_500 8.5mm spine jd-salinger-02 11

I love how all of the type faces on every book jump out from the cover in different ways, whether it’s with perspective or juxtaposition of colours. This has inspired me to experiment with different styles too to see which one works best for my book cover. On the first one, by using only three main colours this distributes up the negative space and, therefore, works in harmony with the typography to make it visually interesting. The one that I am most inspired by is the ‘Went the day well.’ The shadows with the bold sans-serif typography jumps out and caught my eye, and I love how it seems like a paper cut which has been placed over the top of the cover. I will try to experiment with this idea, using both overlaying and paper cuts to see which works the best.