October 14, 2015 – Jamie Hammond

October 14, 2015Jamie Hammond

Type Experiments

These are some of the different styles that I have had a go at to experiment with the typography brief.

The first one I looked at shadows and perspective to see if this would change the dynamic of the type. To begin with I drew out the normal typography with the grid method to achieve an accurate outline. Then I developed the grid to fit the shadows so that they would all be equal. I’m happy with the outcome of this because I like how the outlines are still visible, and all of them beside each other seem to work well. I don’t think I will take this design further because it wouldn’t fit any of the deigns that I’m wanting to produce, yet I’m glad that I tried it out because I think it was successful.

The second one was a quick sketch so the letters aren’t as equal. but they still stand out as much of the others. I decided to change it from the original outline and develop it to have almost half of it filled in. I don’t think that this looks as good as some of my other designs, but it is still bold and catches the eye, yet it isn’t suitable for any product.

The third one is my personal favourite. For this I did three separate type faces and took the inspiration of the circles to wrap them all around. These worked well together, but then I decided to develop it further by paper cutting it out so that I could experiment with backgrounds and perspective. I like the paper cut style, and I think that it has a rawness to it. I will continue using this style because I enjoy doing it and it all looks aesthetically pleasing. This style could possibly be used on a book cover or packaging and I think it would work well in a range of genres.

October 14, 2015Jamie Hammond

David Carson

I have decided to research into David Carson as I’m interested in the way he displays his typographies and how they always look energetic and grab your eye all around the surface area. Most of the fonts he uses are sans-serifs, though to add contrast and juxtapose these he mixes them with serifs by overlaying and creating an interesting composition that catches the audiences attention. I think this style works on posters and other forms of advertisement, though it probably wouldn’t work on packaging as it would be distracting and hard to read.

I’m also interested in how he uses simplistic colours to set the letters against each other subtly. The colours add definition to the composition and layout, while they are still the key focus of each graphic design which works extremely well in all of these instances. I will try to experiment with this type of idea to see if I can produce something in Carson’s style.

October 14, 2015Jamie Hammond

Layout Experiment

Here I have taken famous quotes from movies or famous authors and transformed them with typography. I wanted to try restricting myself to a small space, so I decided to draw a circle and only draw the type within it so that I could play around with different compositions and layouts, along with letter size and style.

I’m pleased with how they’ve turned out because I wasn’t sure how they would look with the small space. The aspect that I love the most is the style of typography that I chose. I was originally going to do a thick sans-serif which I feel would overpower the design in the circle, so I chose a sans-serif that is thin but has elements of a serif. This works well in the circle because it makes the words more readable, and I love how it makes all of the elements contrast against each other to make it look interesting.

October 14, 2015Jamie Hammond

More Type

Instead of focusing all on sans-serif fonts I had a go at doing the alphabet in a serif font to learn the differences. I enjoyed drawing these more as there were more elements to it and I like the variety of thicknesses on each letter. I used the grid method to draw them again, using the same 2cm width and 3cm height. I feel like these turned out neater and more precise than the other sets due to the style.

Typgo2

These are some quick words that I messed around with in Photoshop. Firstly, I made the word ‘typography’ with all the same sized letters to see how the type would work when it’s arranged in actual words. I think went on to change the sizes of the font so that it wasn’t even and to change the style of it. I like how this turned out because the individuality of the letters reminds me of David Carson, but the typography still works well together but it has an extra element to it. This typography could be used on something such as a business card or product packaging, using a simple colour scheme so that the thin letters are still easily readable.