Geometric Typography
Inspired by Tim Fishlock, I have created a typography in a geometric style using bold shapes and colours. I wanted to take this direction as the majority of my current designs have been hand drawn and I wanted to explore the digital element. By looking at this typography I was inspired to create the typography in a modernist type, with distinct geometric shapes that make up the letters while it still having an aspect of simplicity. I chose a simple colour scheme to reflect this, along with only using rectangles, circles and triangles to make up to individual letters so that they don’t follow conventional lines and directions of letters. I’m pleased with how these have turned out because I think that they look professional. Therefore, I will continue developing this font into the whole alphabet and possibly vectors too so that it can be used as a real type face.
Mock-up: Business
This Mock-up was made in the style of stationary that could be used for a business. As I had created the whole alphabet as a serif font previously so I chose to use it for a Lawyers firm. I think that this is suitable because it looks professional and serifs are generally used for this area of business because it is taken more seriously. I used this in conjunction with a black, white and grey colour scheme because I liked the aesthetic of this and I works well to juxtapose the typography off of the products.
On some of the stationary I used the H as a branding element and I think that this works well together with the other products because of the colour scheme and the boldness of the design. The problem that I have encountered, though, is that the Harpers logo isn’t easily readable because of the thinness of some of the lines in the typography. Therefore, for my final piece I am going to develop this so that it is is more readable, yet still keeping the serif font and colour scheme.
Mock-up: Paper Bag
This is the first of many mock-ups that I have done. I wanted to use the design in context for a product that people use in every day situations. I chose these designs on there because I think that they make the bag eye-catching, and with both of the styles of typography they represent the company/ the design works well for this situation.
The coffee logo idea developed from the use of shapes and patterns within the typography because of how Laura Meseguer and Tim Fishlock use geometric patterns and simplistic yet subtle designs to emphasise the nature of the typography. The circle works well in this instance because of the boldness of the letters and the contrast of the black on the bag. These designs aren’t my favourite or final because I feel like they could be expanded to represent a company better, as I don’t think the typography is perfect. Yet, as a mock up I think they are successful and it is a starting point in which I can develop from.
Tim Fishlock
I discovered Tom Fishlock as I was searching for geometric styled typographies. Once I delved into to his work further I soon found the different styles and experiments that he does. I really liked this because he uses ordinary objects, such a chairs, to create these letters by using the perspective and angle to show this. Furthermore, with his geometric styled designs I love the way that he uses the basic shapes, such as circles and triangles, to form the basis of these. The overlaying and variation in opacities makes the typographies more eye-catching and, therefore, I like the way these letters come across when used as a type face.
My favourite element is the approach when creating these typographies. The simplicity of colour schemes and distinction of shapes emphasises each individual letter, and I think it makes the font appearance more aesthetically pleasing. In addition, his other experiments are also inspiring because of the range of techniques that he has used. The paper folding one is interesting because of the continuing of geometric patterns but within a physical form. Yet, with the chairs it is focused on the perspective and juxtaposition of colours to aid the type to jump out of the screen. Overall, I think that all of his designs are inspiring and I will experiment further with the geometric direction in conjunction with the paper element.
http://www.timfishlock.com/